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Acquisition combines audience intelligence with multicultural expertise to help brands better understand the communities they serve, the conversations they can shape, and the growth they can create.

Award-winning marketing veteran brings AI, agency, and industry-defining experience to fast-growing creator intelligence platform as creator marketing enters its performance era.

For decades, holding companies have created value in the marketing industry by bringing agencies, consultancies and specialist firms under a shared structure. Scale made coordination possible.

RAD Intel is building the decision layer behind the trillion-dollar marketing economy.

Expanded work with Omnicom reflects growing demand for audience-first influencer strategy and execution across leading global brand portfolios.

RAD Amplify, an AI-powered audience intelligence and creator marketing company, today announced the appointment of Tom Costello as Director of Sales.

Jeremy Barnett, RAD Intel Co-Founder & CEO: "By introducing AI-driven feedback earlier in marketing and operational workflows, RAD Intel helps teams refine messaging, improve execution, and measure with more discipline before production is finalized or dollars are spent."