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AI Is Changing What It Means To Be A Holding Company

For decades, holding companies have created value in the marketing industry by bringing agencies, consultancies and specialist firms under a shared structure. Scale made coordination possible.

3 mins

AI Is Moving Upstream—and Investors Are Following

RAD Intel is building the decision layer behind the trillion-dollar marketing economy.

3 mins

RAD Amplify Expands Collaboration with World’s Largest Holding Company for Third Year, Accelerating AI-Powered Creator Strategy with Ketchum

Expanded work with Omnicom reflects growing demand for audience-first influencer strategy and execution across leading global brand portfolios.

2 mins

RAD Amplify Hires Tom Costello as Director of Sales

RAD Amplify, an AI-powered audience intelligence and creator marketing company, today announced the appointment of Tom Costello as Director of Sales.

5 mins

Leading Companies of the Year 2026

Jeremy Barnett, RAD Intel Co-Founder & CEO: "By introducing AI-driven feedback earlier in marketing and operational workflows, RAD Intel helps teams refine messaging, improve execution, and measure with more discipline before production is finalized or dollars are spent."

3 mins

RAD Intel Launches RAD Amplify and Lickly Under New Holding Company

AI platform-led structure to fuel vertical expansion, future acquisitions and the launch of two standalone businesses, RAD Amplify and Lickly.

3 mins

Movers & Shakers: M&M’s, Philadelphia Cream Cheese, The Salvation Army and more

This week’s agency news, people on the move and brand buzz. Marketing intelligence company RAD Intel launched two businesses: RAD Amplify and Lickly.

4 mins

RAD Intel Formalizes Holding Company Structure to Power New AI-Driven Decision Layer for the $1T Ad Economy

AI platform-led structure to fuel vertical expansion, future acquisitions, and the launch of two standalone businesses, RAD Amplify and Lickly