RAD Amplify KO's Performance Benchmarks for Crush Soda

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The ask

Create authentic awareness among boxing fans and gamers of the Crush-Canelo XEO second screen experience by creating AI-informed TikTok moments.

Screenshots of different influencer content for Crush

THE SOLUTION

Use RAD Amplify to activate TikTok influencers to create emotional content that deeply resonates with Crush-Canelo fight fans to deliver meaningful engagements.

A code block surrounded by influencer content

RAD Amplify Results

By the Numbers

14%

Engagement Rate

733

Hours of platform engagement

Influencers activated

The Approach

RAD Amplify technology identifies influencer matches based on social data, audience segments and lingusitic patterns.

Anchor selected personalities to the content and deliver shareable Crush-branded content to further demonstrate the power of the Crush-Canelo XEO gaming platform.

Screenshots of the RAD dashboard surrounded by screenshots of influencer content

Audience Insights

AI analysis and audit of the audience engagement.

5x more likely to engage

Under 30 years old & LatinX

3x more likely to engage

Gym & fitness business professionals

4X more likely to engage

Boxing fans & competitive gamers

Remove All Doubt Influencer Marketing

Learn more about how our creative intelligence suite delivers quantifiable campaign ROI.

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