MGM Entertainment Establishes Community Connection with New Audiences Thanks to the Power of RAD Amplify
MGM’s Creative Intelligence: Supercharging Audience Engagement with Precision Storytelling
MGM Entertainment sought a deeper connection with diverse audiences across its entertainment verticals by leveraging RAD Amplify's AI-powered creative intelligence. By linking content and influencer choices to real-time audience insights, RAD Amplify helped MGM foster stronger, more meaningful connections across digital channels.
Key Challenges
Aggregating data from 5 social networks to identify the optimal creative strategy.
Benchmarking the brands historical content performance across owned and social channels.
Identifying influencers that have overlapping interests with the AI-informed persona.
Unparalleled Campaign Performance.
AI-informed creative intelligence delivers 6.1% engagement rate and actionable insights.
AI-based persona creation
Creative strategy by content and channel
Influencer reccomendations by predicted performance
AI-based hashtag insights
AI-based video, image & messaging insights
Insights and performance like nothing I’ve seen in the industry."
Chief Executive Officer
~4X ROI Improvement
Before Rad Amplify
Views
Engagement Rate
Total Engagements
Using Rad Amplify
Impressions
Engagement Rate
Total Engagements
RAD Amplify Results
By the Numbers
AI-Informed Content
We used RAD Amplify creative intelligence to guide the entire campaign strategy including content creation.
Total Influencers Activated
RAD Amplify is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.
Better Audience Alignment
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.