HOW SKECHERS SLIPPED INTO SUCCESS WITH RAD AMPLIFY
The Challenge
Skechers, a global innovator in the footwear and apparel industry, sought to leverage their patented Hands Free Slip-In technology to engage broader audiences to protect their category leadership against new challengers in the slip-in space (Nike, Adidas, Hermes.)
The Catch
The brand faced the challenge of building authentic, audience-centric connections across a broad range of unique audiences, from college students to industry professionals to grandparents.
“Leading our influencer marketing campaigns with RAD, where we are scaling our efforts in working with more variety of influencers across different categories, to drive social-first awareness around our key products.”
The Strategy
The RAD strategy was to shift from creating content with “shoes as the hero” to content with “audiences as the hero,” by engaging 25 influencers who have (literally) “walked a mile in their audiences shoes.”
Nurses & Healthcare Workers
Furbaby Parents
Granfluencers
Chefs
Teachers/Educators
Rad Amplify Results
By the Numbers
Views across the 25 influencers and 35 posts (+166% of goal.)
Engagement rate (+89% increase over the influencers’ previous performance) .
Increase in Avg. Watch Time from influencer-generated content.
Click-thru-rate improvement over branded content metrics.
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