Hasbro Expands Digital Presence + Drives Industry Buzz, Powered by RAD Amplify's Targeted Content Strategy
Why RAD Amplify for Hasbro?
Hasbro, the global leader in play and entertainment, chose RAD Amplify to expand its digital reach and measure content ROI for its iconic game, Risk. The goal was to build excitement around the new portable version of the beloved game, engaging both the established fanbase and attracting new audiences.
RAD Amplify mobilized quickly, launching the campaign within just two weeks of approval. That’s the unmatched power of the RAD Amplify platform. With it, the RAD team activated swiftly, pairing strict adherence to brand safety, and ensured a seamless rollout that delivered the results Hasbro needed to make an impact.
The Challenge
Reaching New Audiences: Expanding digital reach to tap into fresh audiences while keeping existing Risk players engaged.
Driving New Purchases: Convincing existing players to purchase the portable version of Risk, despite already owning the classic game.
Content Creator Alignment: Finding influencers who resonated with both loyal Risk fans and new, younger audiences to generate buzz across social platforms.
Game Changing Influencer Marketing
RAD Amplify significantly tailored and refined Hasbro’s approach to influencer marketing by combining language-based audience insights with automated AI-driven influencer discovery. This enabled Hasbro to target influencers whose content could cut through the noise and drive engagement while staying true to the brand’s voice.
Language-based audience insights drove a data-informed content strategy tailored to engage specific audience segments.
Automated AI-powered influencer discovery ensured the right content creators were selected to maximize engagement across all channels.
Performance benchmarked against predetermined KPIs
Performance was rigorously benchmarked against predetermined KPIs, allowing Hasbro to track success in real-time.
RAD Amplify’s fast, transparent campaign execution ensured Hasbro could respond quickly to audience interactions, making the most of high-engagement periods.
The campaign was supported by over 600 API data connections, delivering detailed insights into audience behavior and content performance.
RAD Amplify audience insights revealed Social Gamers, Household Heros, and Dice Veteran audiences
Before RAD Amplify
The brand lacked a method to quantitatively assess the effectiveness of influencer content in paid media campaigns.
The brand worked with other influencer marketing agencies, but desired more clarity in understanding the criteria for choosing influencers.
The brand sometimes encountered hold-ups when activating campaigns and was looking for more insight into the performance metrics of content.
Historically organic content underperformed compared to branded content.
After Rad Amplify
RAD Amplify’s suggested influencers produced content that grew the benchmarks for paid media.
Demonstrated to the brand that using language-based audience insights first ensures confidence in the content strategy and influencer selection.
We executed a quick, effective campaign that met the brand's predefined requirements thanks to the RAD Amplify technology.
RAD Amplify analysis discovered influencers whose organic content outperformed branded content
The Rad Amplify Differentiation
Improved Instagram engagement rate
RAD Amplify doubled the amount of guaranteed creators
At the ad group level, RAD Amplify content was more effective at driving clicks to destination
Our content outperformed previous engagement rates
Improved cost-per-acquisition.
Smarter and Faster
Learn more about our audience insights and
AI-informed influencer discovery.