Hasbro Amplifies Digital Buzz + Trials for Hero Quest Relaunch
Why HASBRO SELECTED RAD AMPLIFY?
Hasbro Inc., an American multinational conglomerate, turned to RAD Amplify to launch the newest version of its iconic game, Hero Quest. The company sought an AI-driven solution to produce quantifiable results that would resonate with every stakeholder across its marketing organization.
After working with several influencer marketing agencies, Hasbro was looking for a fresh, no-nonsense approach to create a digital buzz that would resonate with both their core fans and new audiences.
Key Challenges
Niche gaming communities have distinct topics and categories they care about.
Identifying personas that represent the current, real-world interests that match the influencers audience.
Utilize data sets from Reddit, YouTube and Twitch to develop an actionable content and creative strategy.
MobilizING audiences.
We’ve revolutionized decision-making around creative direction and content creation for the influencer marketing industry.
Unbiased audience-first personas
Automated AI-informed influencer discovery
Performance benchmarked against predetermined KPIs
Fast, transparent campaign delivery
Over 600 API data connections
RAD Amplify personas revealed Competitive Strategist, Fantasy Fanatics and Retro Gamer audiences
Before RAD Amplify
The brand came to RAD Amplify with less than three weeks to launch and be in the market.
The brand collaborated with influencer marketing agencies but sought better transparency in understanding the selection criteria for influencers.
The brand occasionally encountered delays in campaign activations and sought improved visibility into content performance metrics.
The brand made educated, yet biased decisions when selecting influencer content for various organic and paid marketing goals.
After Rad Amplify
RAD Amplify recommended influencers delivered content that improved paid media benchmarks.
We showed the brand how audience-first personas provide certainty around content direction and influencer selection.
We delivered a fast, efficient campaign that met the predetermined brand requirements resulting from the RAD Amplify technology.
RAD Amplify reporting identified evangeliusts whose branded content outperformed organic performance baselines.
The Rad Amplify Differentiation
Top performing creator outperformed organic benchmark
RAD Amplify audience-first personas that revealed topics, categories and interests
Increase over their avg. open rate of 35,000
More content creators booked resulting from AI efficiencies
Time need to run the activation from start to finish.
Reduction in traditional agency fees
BETTER CONTENT, MORE ROI.
Learn more about audience-first personas and AI-informed influencer discovery.