Bright Horizons Chooses RAD Amplify for AI-informed Content.
Why RAD AMPLIFY was Chosen?
Bright Horizons came to RAD Amplify to guide and develop influencer content to increase awareness around their education centers across America.
The campaign used propietary creative intelligence that guided strategy for the entire activation.
Why RAD AMPLIFY was Chosen?
How we delivered a 654% engagement improvement.
We used our proprietary AI through Reddit to deliver creative intelligence prior to the campaign activation.
Language-based audience insights
Creative strategy by content and channel
Influencer reccomendations by predicted performance
AI-based hashtag insights
AI-based video, image & messaging insights
Marketing Objectives
Deliver guaranteed reach, engagements and impressions.
Use RAD Amplify's creative intelligence to deliver campaign-based audience insights.
Benchmark 6 months of the brands historical content performance on social and brand channels.
654% Engagement Rate Improvement
Before RAD Amplify
Impressions
Engagement Rate
Total Engagements
Using RAD Amplify
AI-informed Impressions
AI-informed Engagement Rate
Total Engagements
RAD Amplify Results
By the Numbers
AI-Informed Content
We used RAD Amplify creative intelligence to guide the entire campaign strategy including content creation.
Total Creators Activated
RAD Amplify is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.
AI-Informed Content
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.